2024 - 2025
UNIONCAMERE
ISNART
THE OSPITALITÀ ITALIANA NEL MONDO BRAND
EVALUATION CRITERIA
The brand Ospitalità Italiana Gelaterie Italiane nel mondo (Italian Hospitality – Italian Gelaterie around the World) abroad was born in 2019 expanding a project dedicated to Ristoranti Italiani nel Mondo (Italian Restaurants around the World) with the aim of identifying Italian businesses abroad that maintain strong ties with Italian tradition.
The “superpower” of gelato is to be suitable for any season, any latitude, any availability of ingredients to create an estimated 600+ flavours. True Italian gelato therefore does not depend so much on “typical flavours”, but on the production process and the level of quality that is achieved through artisanal techniques honed through a centuries-old process.
True Italian artisan gelato is the product of the expertise of the gelatiere, who knows how to decide on the best recipes for gelato (creams) or sorbetto (fruit without milk). An ability determined by specific skills that have to be tested. A true Italian gelato parlour also has machines that can preserve the gelato so that it does not lose that quality that makes the taste be “felt” on the palate.
Since its creation, the Brand has had the objective of creating a qualified network of Italian catering establishments around the world and, through this, enhancing food and wine traditions, the value of authentic Italian Style in catering as well as the Italian agri-food products and carrying out actions to counteract the counterfeiting and Italian sounding phenomena.
Businesses that want to participate in the Ospitalità Italiana project have made a “field choice”: they decide to put a special emphasis on the decision to focus their production and their culinary offer to become parts of Italian culture in their own right. Italy and being Italian are therefore at the heart of their business model.
Even if this choice does not exclude the physiological process of innovation of recipes and variations due to being “abroad”, their offer has some fixed points that relate to tradition; the experience gained by their chefs, pizzaioli and gelatieri as “masters” experts in Italian cuisine/production is full proof of this.
The Ospitalità Italiana project aims at enhancing the willingness of these entrepreneurs who want to assert their business model built on taste and quality “with an Italian identity” and manifest it in sectors of the business that we consider fundamental: furnishings and concept of the premises that are enhanced when they make reference to Made in Italy, use of original Italian products, typical recipes, service, and communication of typical Italian products.
The distinctive recognition of “Ospitalità Italiana, Gelateria Italiana nel Mondo” is awarded exclusively to establishments that demonstrate that they meet the requirements of “Italianness” set out in the 10 articles that develop the requirements for restaurants in the 5 areas of attention.
The procedure for awarding the Ospitalità Italiana brand is as follows:
IS.NA.R.T. scpa - Istituto Nazionale Ricerche Turistiche - Via Lucullo, 8 - 00187 Roma - P.IVA: 04416711002 - R.E.A. 768471 - Cap. Soc. Euro 292.184,00 i.v.a” Powered by 4MadeIn