OSPITALITÀ ITALIANA

The brand Ospitalità Italiana all’estero (Italian Hospitality Abroad) was created in 2010 and is dedicated to Ristoranti Italiani nel Mondo (Italian Restaurants around the World) with the aim of identifying Italian restaurant businesses abroad that maintain strong links with Italian tradition. Italian cuisine is known the world over, and apart from the right creative process and the chefs’ desire for innovation, it is also exposed to the risk of losing its fundamental characteristic of being a Mediterranean diet, as well as suffering the disappearance of typical recipes that have made the history and appeal of Italian cuisine. To avoid this, they must be protected and made known together with the culture, products and traditions from which they were born.

Since its creation, the Brand has had the objective of creating a qualified network of Italian catering establishments around the world and, through this, enhancing food and wine traditions, the value of authentic Italian Style in catering as well as the Italian agri-food products and carrying out actions to counteract the counterfeiting and Italian sounding phenomena.

Businesses that want to participate in the Ospitalità Italiana project have made a “field choice”: they decide to put a special emphasis on the decision to focus their production and their culinary offer to become parts of Italian culture in their own right. Italy and being Italian are therefore at the heart of their business model.
Even if this choice does not exclude the physiological process of innovation of recipes and variations due to being “abroad”, their offer has some fixed points that relate to tradition; the experience gained by their chefs, pizzaioli and gelatieri as “masters” experts in Italian cuisine/production is full proof of this.

The Ospitalità Italiana project aims at enhancing the willingness of these entrepreneurs who want to assert their business model built on taste and quality “with an Italian identity” and manifest it in sectors of the business that we consider fundamental: furnishings and concept of the premises that are enhanced when they make reference to Made in Italy, use of original Italian products, typical recipes, service, and communication of typical Italian products.

The distinctive recognition of “Ospitalità Italiana, Ristorante Italiano nel Mondo” is awarded exclusively to establishments that demonstrate that they meet the requirements of “Italianness” set out in the 10 articles that develop the requirements for restaurants in the 5 areas of attention.