With the participation of
Ministers of Foreign Affairs and International Cooperation, of Business and Made in Italy, of Agriculture, of Food Sovereignty and Forests, of Culture, of Tourism
UNIONCAMERE
ISNART
THE ITALIAN HOSPITALITY BRAND IN THE WORLD
EVALUATION CRITERIA
The brand Ospitalità Italiana abroad was created in 2010, dedicated only to Ristoranti Italiani nel Mondo with the aim of identifying Italian restaurant businesses abroad that maintain strong links with Italian tradition.
In 2022, the brand is extended to Pizzerie italiane nel mondo (Italian Pizzerias around the world), dedicated to pizzerie that know the art of leavening and are able to offer a quality product, have a menu that shows strong links to the Italian pizzaiola (pizza-making) culture, and take great care to advertise their establishment as one that offers a typical Italian food. The project is aimed at “pizza italiana” on a plate, and not only at Pizza Napoletana STG, in order to fully enhance the value of the Italian food that perhaps more than any other reaches every type of person in every corner of the world and is almost always a symbol of conviviality.
Since its creation, the Brand has had the objective of creating a qualified network of Italian catering establishments around the world and, through this, enhancing food and wine traditions, the value of authentic Italian Style in catering as well as the Italian agri-food products and carrying out actions to counteract the counterfeiting and Italian sounding phenomena.
Businesses that want to participate in the Ospitalità Italiana project have made a “field choice”: they decide to put a special emphasis on the decision to focus their production and their culinary offer to become parts of Italian culture in their own right. Italy and being Italian are therefore at the heart of their business model.
Even if this choice does not exclude the physiological process of innovation of recipes and variations due to being “abroad”, their offer has some fixed points that relate to tradition; the experience gained by their chefs, pizzaioli and gelatieri as “masters” experts in Italian cuisine/production is full proof of this.
The Ospitalità Italiana project aims at enhancing the willingness of these entrepreneurs who want to assert their business model built on taste and quality “with an Italian identity” and manifest it in sectors of the business that we consider fundamental: furnishings and concept of the premises that are enhanced when they make reference to Made in Italy, use of original Italian products, typical recipes, service, and communication of typical Italian products.
The distinctive recognition of “Ospitalità Italiana, Pizzeria Italiana nel Mondo” is awarded exclusively to establishments that demonstrate that they meet the requirements of “Italianness” set out in the 10 articles that develop the requirements for restaurants in the 5 areas of attention.
The procedure for awarding the Ospitalità Italiana brand is as follows:
IS.NA.R.T. scpa - Istituto Nazionale Ricerche Turistiche - Via Lucullo, 8 - 00187 Roma - P.IVA: 04416711002 - R.E.A. 768471 - Cap. Soc. Euro 292.184,00 i.v.a” Powered by 4MadeIn